The OPUS Story

Here at OPUS we are proud of our invention, proud of our innovation, proud of our development and proud of our continued improvement. OPUS is part of Purple Line. The Purple Line slogan helps you understand exactly what we do here at OPUS. Design… Innovate… Improve. Purple Line have been designing, innovating and improving within the RV accessory market for many years and we are now going to share with you just how that ethos helped in the creation of OPUS.

It all started with a conversation between colleagues over a morning coffee in the Purple Line office in picturesque rural Suffolk, UK. Jonathan Schofield (Sales Director) and Stuart Barrow (Product Design Manager) stumbled upon a stark realization; the issue with making the best accessories in the RV market is that it doesn't matter how good they are, people without an RV don't need them.

So in the UK (a country with 60 million people and roughly 30 million cars) we were designing, innovating and improving for only 500,000 people; RV'ers . That is less than 1% of the population and thanks to the eloquent and opinionated Jeremy Clarkson that number is not on the rise.

And that was the topic of conversation that morning for Jonathan and Stuart.

They decided that they needed a product, a new invention they could offer to anyone with a car, not just an RV. The UK is a nation who love cars. Whether you drive Mini Cooper, a Morris Minor or a Ford Fiesta the chances are you love your car; after all, you chose it and similarly RV owners love their RV's! These similarities led to a decision to move away from the standard RV. They thought that a car was in many ways like an RV but more appropriate to a generation that regarded them as not cool.

So once that decision had been made, the time to design and innovate was upon them. The first question to be answered was: What was wrong with an RV (more specifically a Travel Trailer)?

  1. The fact that you had to tow them and any RV worth having would need to be at least 20ft long; that did not make for an easy towing experience.
  2. When you get inside an RV they tend not to be the epitome of modern design, they are full of dated design with old curtains, dark wardrobes and low ceilings.
  3. Even if you find that acceptable for your holiday you are left with a bit of a problem for the rest of the year. You find yourself with an "ugly white shed" which you need to keep in front of your house on your drive; either that or pay excessive storage charges elsewhere for the rest of the year.

From those simple answers to that simple question it was decided that what was needed was a product that was small to tow like a trailer, that opened up at destination into a large sized RV, that had a proper eight foot ceiling that was bathed with lots of natural light and that had an interior more at home in a top end yacht than an RV, and as for the curtains? Well they just had to go.

The two of them then went away and over the next couple of days put together some initial sketches. The sketches shown below are those original sketches and I think you will agree, they hit the nail on the head straight away.

The Opus was a huge hit immediately. At its first exhibition it was a winning product on the UK 'The Apprentice' hit BBC TV show, going on to star on other TV shows such as 'The Gadget Show' and the UK version of 'Shark Tank' (known in the UK as Dragons Den). With fame like this the Opus quickly became one of the biggest selling folding campers in the UK.

And that, my friends, was the conception of OPUS.

When Purple Line in Australia opened up, the Opus was one product that had to be taken along for the ride. Quickly establishing a name for itself with those down under and learning from the harsher outback conditions, the Opus evolved into a beast able to tame the toughest off-road conditions whilst still keeping that iconic OPUS look and comfortable eye-catching interior that the OPUS calls its own.

Next the OPUS traveled to New Zealand, South Africa, and finally the United States of America.

Having to learn a new lesson in every market the Opus is a truly international product able to appeal to the needs independently of each market whilst still keeping its classic look, iconic plush interior and full functionality.

The OPUS has traveled across the world, turning heads and making people's dreams of adventure come true. Where ever will it head to next?

The OPUS Story